The research: UCLA professor Alan Castel and his colleagues asked more than 100 students to draw the Apple logo from memory. Although many were Mac and iPhone users and most were reasonably confident they could accurately complete the task, only one person did. When participants were asked to pick the right logo from a lineup that included altered variations, fewer than half chose correctly.

The challenge: Is our visual memory really that terrible? How could it be so hard to remember something so simple? Professor Castel, defend your research.

Actually, there’s a lot of research proving we have a good memory for visual information. Studies show that people are surprisingly good at recognizing objects or complex pictures—such as other people’s vacation photos—that they’ve seen previously. READ MORE HERE

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