The Wildlife Conservation Society

The Wildlife Conservation Society (WCS) has a new identity courtesy of Michael Beirut’s team at Pentagram. The new logo and tagline “We stand for wildlife” are a way to refine its brand strategy by using a stylized mark that can change according to...

Mello Yello Has A New Identity

Mello Yello has a new look courtesy of United Dsn in San Francisco. “The new design, described as “bold and unapologetic,” features a vertically-scripted black “MY” logo across vibrant yellow packaging, and silver “MY” on black packaging for Mello Yello...
GOOGLE’S NEW LOGO

GOOGLE’S NEW LOGO

I’ve said it before and I’ll say it again, I am no big fan of Google. The are too “Big Brother”, and a little too 1984 about controlling everything online. Before I get off on a tangent though I would like to see what everyone else thinks about...
55+ Question to ask when designing a logo

55+ Question to ask when designing a logo

I found this really interesting article on questions to ask when designing a logo. I have asked many of these very same questions to clients when first chatting with them about their logo design or redesign needs. This part of the process can be frustrating for...
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