As with all things Apple, they strive to build something unique and almost perfect. This article from Mashable by Lance Ulanoff is an interesting excerpt from his conversation with Phil Schiller, Apple’s longtime senior vice president of worldwide marketing. He has a long history with the company and it is easy to see the joy and fascination that he gets from Apple products. The collaboration that goes on with different departments across different products is just one of the ways in which Apple is making products that customers deeply love. This is a good read with insight from a top executive into Apple’s perfectionism machine and what makes it great.


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