Blogging is not only for sharing family recipes with the world. It has many uses in both the personal and professional worlds, including sharing your personality, answering frequently asked questions, and driving traffic to your website. At JDWD, we work with you to generate topic ideas for your blog, and have our experts write it for you. Here are some of the many benefits of blogging.
- Be Seen as an Expert
A main benefit of having a blog is that it makes you seen as an expert in your field. Creating new content makes your business more relevant, and people look to you to answer questions about your field. Being seen as an expert by Google is also a benefit. Google reviews and compares similar companies in the same field, and they rank businesses based on the credibility and accuracy of their information.
- Drive Traffic to Your Website
Blogging is a great way to improve your visibility with search engines. The more you post, the greater likelihood of your pages landing in the top results on Google. Most search engines prioritize active websites, so posting on your blog regularly improves your SEO. It is also the perfect way to incorporate keywords in order to improve your standing, and beat out your competitors.
- Sharing Company News
A blog does not always have to be informative content about what your business does. It is also a great way to share company news and stories. It can highlight what your company is up to and what you have done for your customers. Your audience is able to see your personality rather than your company. You can also interact with your clients and learn directly from them to understand their needs in order to give them the best service.
- Create Social Media Content
Blog posts are incredibly versatile in where they can be posted. On top of being on your website, blog posts make great social media posts as well. You can share your content across social media platforms such as Facebook, Instagram, and LinkedIn. It is a great way to advertise your business to potential customers. Using different platforms, you can target specific demographics based on who uses each platform.
- Answer Frequently Asked Questions
There are probably questions that are asked by almost all your clients about your business. A blog is a good way to answer some of those questions so that you don’t have to go into detail with each person. You can also explain more about your products and services so people looking at your website can get a comprehensive explanation of what you can do.