The Pitch: Advertising and marketing news for 5.10.22

TrailHead Creative added local nonprofit Beyond Boundaries and celebrity chef Tuffy Stone as clients. Work for both will include content creation and strategic branding. For client The Wild Wander Co., a local illustration studio, TrailHead launched its new “Fly Fishing” collection online and at retailers across the country.

Trailhead also enlisted local designer Emma Hultgren to work on a freelance basis on several branding and content projects.

Addison Clark completed a rebranding for Flowers by Zoie, a wedding and events florist located in Mechanicsville. Work included a new logo, brand standards, a website and marketing collateral. The agency designed a logo and launched a new website for Loco Q, a Richmond-based barbecue catering company.

Addison Clark also designed the 2021 annual report for client Friends of Hollywood Cemetery. The 16-page report highlighted the Richmond cemetery’s arboretum and included the year’s fundraising accomplishments, completed renovation projects, visitor statistics and donor acknowledgements.

Martin Agency CCO Danny Robinson was named Ad Age’s Chief Creative Officer of the Year for 2021. The industry trade pub has more on the recognition here.

The Town of Ashland was awarded a $20,000 tourism marketing grant from Virginia Tourism Corp.The grant will fund the town’s “Center Your Universe” marketing campaign and development of a visitor experience mobile app with an anticipated launch later this year. More on the grant is available on the town’s website.

The King Agency developed a new website for First Team Automotive as part of a hiring recruitment campaign. The site includes current job listings, employee testimonials and company benefits.

Arts & Letters released spots for the NBA, ESPN and online wedding registry Zola. The agency hired Andrew Kong as creative director on the ESPN account. The VCU Brandcenter graduate was previously an associate creative director at The Martin Agency.

903 Creative worked with Richmond Region Tourism on an updated design and format for the Spring 2022 Richmond Beer Trail Map. The agency completed branding and neighborhood banner designs for the Robinson Street Association and also developed branding and package design for Ganders Coffee, a startup coffee roaster in Loudon County.

Advertising Club of Richmond held its annual Richmond Show awards ceremony April 29 at The Renaissance. The Martin Agency was the night’s big winner, sweeping the best-in-shows in the four agency competitions and taking home 12 awards overall. More on the awards here.

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