POSTED ON 12-03-2018
As designers and brands know, we live in a fast-paced, intensely visual age, which means that images are one of the most important ways brands connect with consumers. That’s the reason visual fluency — the ability to see visual trends coming and understand what they mean to consumers — is so important. And it’s the purpose behind Adobe Stock’s Visual Trends. Our trend reports help the creative community spot trends as they’re evolving, understand what they mean to consumers, and build on them for maximum impact.
In 2019, our visual landscape will reflect far more than fleeting fads, likes, and shares. We’ll be surrounded by images that capture passionate, beautiful, contentious, messy cultural conversations about values, how we express our individuality and experiences, and how we find refuge in tumultuous times.
The Adobe Stock team looked around the world, from fashion runways and art galleries to the business world, pop culture, and social media — all with the goal of uncovering the major visual trends that will shape the year.
Here’s an early peek at the trends we’re forecasting for 2019: READ THE REST OF THE ARTICLE