This is one of those rare instances when you have two legendary figures that come together to solve a problem. The problem is coming up with a logo for Steve Job’s new company Next. Paul Rand is the only designer that was approached about the project, which is a testament to his status and notoriety. The article by Jesus Diaz for Fast Co. Design offers a brief look into both sides of the branding of a new company, which Rand usually never work for. The video clips are just bonus tidbits that I wanted to have around for later reference. “I will solve your problem and you will pay me. I will solve it to the best of my ability. You can use it or not, you are the client, but you will pay me.”, I am paraphrasing the famous Rand quote but it speaks volumes about the designer. Solve the problem!

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