Logo design and the trends that other designers are making and what they are following is always of interest to me because creating logos is one of the most fun parts of my job. Solving problems in a visually interesting manner in a way that no one has seen or...
Rhode Island has a new logo courtesy of the legendary graphic designer Milton Glaser (I *Heart* NY). The logo along with the slogan “Cooler & Warmer” is part of the state’s new tourism campaign from Havas. There has been some critism of the logo,...
Pentagram partner Natasha Jen has created a new identity for the New York Botanical Gardens for its’ upcoming 125th anniversary. Rather than create something entirely new, the brand has been refined by creating a logo that worked with existing elements....
The Wildlife Conservation Society (WCS) has a new identity courtesy of Michael Beirut’s team at Pentagram. The new logo and tagline “We stand for wildlife” are a way to refine its brand strategy by using a stylized mark that can change according to...
Mello Yello has a new look courtesy of United Dsn in San Francisco. “The new design, described as “bold and unapologetic,” features a vertically-scripted black “MY” logo across vibrant yellow packaging, and silver “MY” on black packaging for Mello Yello...
