Pentagram partner Natasha Jen has created a new identity for the New York Botanical Gardens for its’ upcoming 125th anniversary. Rather than create something entirely new, the brand has been refined by creating a logo that worked with existing elements....
The Wildlife Conservation Society (WCS) has a new identity courtesy of Michael Beirut’s team at Pentagram. The new logo and tagline “We stand for wildlife” are a way to refine its brand strategy by using a stylized mark that can change according to...
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