This is one of those rare instances when you have two legendary figures that come together to solve a problem. The problem is coming up with a logo for Steve Job’s new company Next. Paul Rand is the only designer that was approached about the project,...
Paul Rand is without a doubt on of the father’s of modern graphic design, but mainstream corporations are just beginning to recognize that a design-led way of thinking about current business practices is the way to go. IBM for example is at the forefront of the...
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